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Category of individuals with the most influence on brand and product choices for children in France in 2018

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Sources

Release date

July 2018

Region

France

Survey time period

July 2018

Number of respondents

600 parents of children

Special properties

children from 0 to 35 months across the whole of France

Method of interview

Online survey

Citation formats

Influential people in purchasing products for children in France 2018

Published by
Bruna Rocco,
Jan 22, 2026
This statistic shows the people with the most influence in purchasing products for children aged 0 to 35 months in 2018. According to the survey, almost ** percent of respondents stated that the spouse was the one who had the greatest influence on their purchasing decisions. Additionally, healthcare professionals and parents represented a significant influence when choosing a product for the child.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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For teams of up to 99 users
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