As of April 2025, ***percent of hotels considered that a lack of knowledge of available AI solutions as the main barrier to adopting AI into their business. This was followed by high setup costs.
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Hospitality Net. (July 9, 2025). Leading barriers to artificial intelligence (AI) adoption in hotels in Europe as of April 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1626223/hotels-barriers-artificial-intelligence-adoption-europe/
Hospitality Net. "Leading barriers to artificial intelligence (AI) adoption in hotels in Europe as of April 2025." Chart. July 9, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1626223/hotels-barriers-artificial-intelligence-adoption-europe/
Hospitality Net. (2025). Leading barriers to artificial intelligence (AI) adoption in hotels in Europe as of April 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1626223/hotels-barriers-artificial-intelligence-adoption-europe/
Hospitality Net. "Leading Barriers to Artificial Intelligence (Ai) Adoption in Hotels in Europe as of April 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jul 2025, /statistics/1626223/hotels-barriers-artificial-intelligence-adoption-europe/
Hospitality Net, Leading barriers to artificial intelligence (AI) adoption in hotels in Europe as of April 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1626223/hotels-barriers-artificial-intelligence-adoption-europe/ (last visited July 25, 2026)
Leading barriers to artificial intelligence (AI) adoption in hotels in Europe as of April 2025 [Graph], Hospitality Net, July 9, 2025. [Online]. Available: /statistics/1626223/hotels-barriers-artificial-intelligence-adoption-europe/