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Barriers to digital technology adoption among accommodation managers in Europe as of April 2025, by country

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Release date

June 2025

Region

Europe

Survey time period

February 24 to April 22, 2025

Number of respondents

1,160 executives and managers from the European travel accommodation sector*

Supplementary notes

* 80 respondents were interviewed from each of the following countries/regions: Austria, Croatia, France, Germany, Greece, Ireland, Italy, the Netherlands, the Nordics (Sweden, Denmark, Norway, and Finland), Poland, Portugal, and Spain, as well as 200 from the rest of Europe (Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia).

Citation formats

Barriers to digital technology adoption in European lodging industry 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 4, 2025

As of April 2025, ** percent of accommodation executives/managers in the European Union found that implementation costs were the main barrier to digital adoption. In contrast, ** percent of respondents in the EU considered resistance to change among staff as a barrier for digital adoption.

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