Industry experts, including investors, fund managers, developers, property companies, lenders, brokers, advisers and consultants*
Method of interview
Face-to-face interview, online survey
Supplementary notes
The source adds the following information:"Respondents scored sectors’ prospects on a scale of 1=very poor to 5=excellent, and the scores for each sector are averages; the overall rank is based on the average of the sector’s investment and development score. 1,276 property professionals completed surveys, were interviewed or took part in a series of roundtable meetings across Europe as a part of the research for this report."
*leisure hotels only
Citation formats
Investment and development prospects in hotel properties in Europe 2018-2026
The prospects for investment and development of hotels in Europe improved slightly in 2026, according to a 2025 survey among real estate experts in Europe. The sectors with best prospect scores in 2026 were ** and .Ìý
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PwC. (November 4, 2025). European real estate investment and development prospects in hotel properties from 2018 to 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/818243/real-estate-investment-prospects-hotel-properties-europe/
PwC. "European real estate investment and development prospects in hotel properties from 2018 to 2026." Chart. November 4, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/818243/real-estate-investment-prospects-hotel-properties-europe/
PwC. (2025). European real estate investment and development prospects in hotel properties from 2018 to 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/818243/real-estate-investment-prospects-hotel-properties-europe/
PwC. "European Real Estate Investment and Development Prospects in Hotel Properties from 2018 to 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Nov 2025, /statistics/818243/real-estate-investment-prospects-hotel-properties-europe/
PwC, European real estate investment and development prospects in hotel properties from 2018 to 2026 ÌÇÐÄÆÆ½â°æ, /statistics/818243/real-estate-investment-prospects-hotel-properties-europe/ (last visited August 05, 2026)
European real estate investment and development prospects in hotel properties from 2018 to 2026 [Graph], PwC, November 4, 2025. [Online]. Available: /statistics/818243/real-estate-investment-prospects-hotel-properties-europe/