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Willingness of consumers to pay more for sustainable hotels in Europe as of January 2024, by country

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Source

Release date

April 2024

Region

Europe

Survey time period

January 2024

Age group

18 years and older

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Willingness to pay more for sustainable hotels in Europe 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 13, 2024

A 2024 survey revealed that consumers in Germany and France were the least likely to pay more for sustainable hotels, with ** percent of both nationalities saying that they would not do so. Meanwhile, percent of consumers in Sweden would be willing to pay more than 50 percent more for sustainable hotels.

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Statistics on " Hotel industry in Europe "

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