APAC: types of media consumed by country 2025| ��ƽ��

Leading types of media consumed in the Asia-Pacific region as of May 2025, by country or territory

Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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Release date

July 2025

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Region

Asia, APAC

Survey time period

May 8 to 30, 2025

Number of respondents

80,303 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following types of media do you consume? (choose all that applies)"

Number of respondents in:
China: 3,609;
Hong Kong: 1,872;
Indonesia: 9,425;
India: 21,628;
Japan: 460;
South Korea: 3,341;
Malaysia: 8,058;
the Philippines: 7,441;
Singapore: 3,591;
Thailand: 10,846;
Taiwan: 7,173;
and Vietnam: 2,167.

Citation formats

According to a survey by in the Asia-Pacific (APAC) region in May 2025, social media websites and apps were the type of media with the largest share of respondents reporting consumption in the Philippines, at ** percent. About ** percent of respondents in China reported consuming video streaming services.

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Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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Leading types of media consumed in the Asia-Pacific region as of May 2025, by country or territory

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Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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