According to a survey conducted by in August 2025, online marketplaceswere the leading channel for purchasing sportswear among consumers in China, with 77 percent of respondents reporting use of this channel. E-shopping was popular in the country among all age groups and genders.
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Rakuten Insight. (September 8, 2025). Leading channels for purchasing sportswear products among consumers in China as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1623436/chinese-popular-sportswear-purchase-channels/
Rakuten Insight. "Leading channels for purchasing sportswear products among consumers in China as of August 2025." Chart. September 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1623436/chinese-popular-sportswear-purchase-channels/
Rakuten Insight. (2025). Leading channels for purchasing sportswear products among consumers in China as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1623436/chinese-popular-sportswear-purchase-channels/
Rakuten Insight. "Leading Channels for Purchasing Sportswear Products among Consumers in China as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Sep 2025, /statistics/1623436/chinese-popular-sportswear-purchase-channels/
Rakuten Insight, Leading channels for purchasing sportswear products among consumers in China as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1623436/chinese-popular-sportswear-purchase-channels/ (last visited July 29, 2026)
Leading channels for purchasing sportswear products among consumers in China as of August 2025 [Graph], Rakuten Insight, September 8, 2025. [Online]. Available: /statistics/1623436/chinese-popular-sportswear-purchase-channels/
