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Market share of leading brands for outdoor apparel and footwear on major e-commerce platforms in China from 1st quarter 2023 to 1st quarter 2025

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Release date

September 2025

Region

China

Survey time period

Q1 2023 to Q1 2025

Citation formats

Online market share of major outdoor wear brands in China Q1 2023-Q1 2025

Published by
Bruna Rocco,
Sep 22, 2025

In the first quarter of 2025,  led the sales of outdoor clothing, footwear, and accessories on Alibaba's e-commerce platforms, JD.com, and Douyin in China, with a ** percent share. Kailas experienced rapid growth in the past two years and became the second-largest outdoor wear brand on the three major e-commerce platforms.

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Topics

Outerwear market worldwideGlobal personal luxury goods industryApparel and footwear consumer behavior in the U.S.Activewear in the U.S.Workwear
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