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Revenue share of outdoor apparel on major e-commerce platforms in 3rd quarter of 2024 and 2025

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Release date

October 2025

Region

China

Survey time period

Q3 2024 to Q3 2025

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Revenue share of outdoor wear on major e-commerce platforms in China Q3 2024-Q3 2025

Published by
Bruna Rocco,
Jun 26, 2026

In the third quarter of 2025, Douyin remained the dominant online platform for outdoor apparel, accounting for about ** percent of total sales across the three major e-commerce platforms, followed by Tmall with a 37.6 percent share. Compared with the same period in the previous year, revenue share declined on both Douyin and JD.com, while Tmall recorded a slight increase.

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