In the fourth quarter of 2025, Douyin generated the largest share of Adidas’ online revenue in China, accounting for **** percent of total e-commerce sales. In addition to Adidas’ own online flagship stores, the well-known sportswear retailer Topsports contributed about **** percent of Adidas’ online sales during the quarter through its store on Douyin. Meanwhile, Adidas remained one of Topsports’ key revenue sources in 2026.
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Eastmoney.com. (January 29, 2026). Revenue share of Adidas across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 4th quarter of 2025, by sales channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1662262/adidas-e-commerce-sales-distribution-china/
Eastmoney.com. "Revenue share of Adidas across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 4th quarter of 2025, by sales channel." Chart. January 29, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1662262/adidas-e-commerce-sales-distribution-china/
Eastmoney.com. (2026). Revenue share of Adidas across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 4th quarter of 2025, by sales channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1662262/adidas-e-commerce-sales-distribution-china/
Eastmoney.com. "Revenue Share of Adidas across Major Chinese E-commerce Platforms* in 3rd Quarter of 2024 and 4th Quarter of 2025, by Sales Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2026, /statistics/1662262/adidas-e-commerce-sales-distribution-china/
Eastmoney.com, Revenue share of Adidas across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 4th quarter of 2025, by sales channel ÌÇÐÄÆƽâ°æ, /statistics/1662262/adidas-e-commerce-sales-distribution-china/ (last visited July 22, 2026)
Revenue share of Adidas across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 4th quarter of 2025, by sales channel [Graph], Eastmoney.com, January 29, 2026. [Online]. Available: /statistics/1662262/adidas-e-commerce-sales-distribution-china/
