In the third quarter of 2025, Douyin generated the largest share of Nike’s online revenue in China, accounting for **** percent of total e-commerce sales. In addition to Nike’s own online flagship stores, the well-known sportswear retailer Topsports contributed about ** percent of Nike’s online sales during the quarter through its stores on Douyin and JD.com. Meanwhile, Nike remained one of Topsports’ key revenue sources in 2026.
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Eastmoney.com. (October 20, 2025). Revenue share of Nike across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 2025, by sales channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1662261/nike-e-commerce-sales-distribution-china/
Eastmoney.com. "Revenue share of Nike across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 2025, by sales channel." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1662261/nike-e-commerce-sales-distribution-china/
Eastmoney.com. (2025). Revenue share of Nike across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 2025, by sales channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1662261/nike-e-commerce-sales-distribution-china/
Eastmoney.com. "Revenue Share of Nike across Major Chinese E-commerce Platforms* in 3rd Quarter of 2024 and 2025, by Sales Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1662261/nike-e-commerce-sales-distribution-china/
Eastmoney.com, Revenue share of Nike across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 2025, by sales channel ÌÇÐÄÆƽâ°æ, /statistics/1662261/nike-e-commerce-sales-distribution-china/ (last visited July 22, 2026)
Revenue share of Nike across major Chinese e-commerce platforms* in 3rd quarter of 2024 and 2025, by sales channel [Graph], Eastmoney.com, October 20, 2025. [Online]. Available: /statistics/1662261/nike-e-commerce-sales-distribution-china/
