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Gross merchandise value (GMV) of licensed and franchised merchandise in China from 2020 to 2024, with forecasts until 2029 (in billion yuan)

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Sources

Release date

June 2025

Region

China

Survey time period

2020 to 2024

Supplementary notes

*Forecast.

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of July 2025). 

Citation formats

GMV of IP derivative products in China 2020-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 9, 2025

In 2024, the gross merchandise value (GMV) of licensed and franchised merchandise in China amounted to more than *** billion yuan, up from about ***billion yuan in 2023. The market was forecast to reach a GMV of billion yuan by 2029.

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