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Toy industry in Nordics - statistics & facts

The toy industry is one that grows on an annual basis and constantly evolves due to new technology and emerging trends. In the Nordics, the domestic toy markets are no different in this regard; however, the countries differ substantially from one another. Their collected revenue of around 1.38 billion euros in 2025 is projected to lower in all types of toy categories, with the exception of card and board games.
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Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 17, 2025

Key insights

  • Quarterly retail sales of games and toys in specialized stores in Denmark
  • ***m DKK
  • Revenue from retail sale of games and toys in specialized stores in Norway
  • ****bn NOK

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Current statistics on this topic

Toys

Monthly consumer price index (CPI) of toys in Sweden 2019-2025

Toys

Monthly consumer price index (CPI) of games, toys, hobbies in Denmark 2020-2025

Toys

Consumer price index (CPI) of games, toys and hobby supplies in Norway 2010-2024

Recommended statistics

Overview

6

Overview

Manufacturers and wholesalers

7

Manufacturers and wholesalers

Enterprises

8

Enterprises

International trade

10

International trade

LEGO Group

4

LEGO Group

Other leading companies

8

Other leading companies

Consumer Price Index

6

Consumer Price Index

Further reports

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Toy industry in the United States
Toy industry in the United States
Toy industry in the United Kingdom (UK)
Toy industry in the United Kingdom (UK)
Toy industry in Canada
Toy industry in Canada
Toys and games market in Russia
Toys and games market in Russia
Toy market in Japan
Toy market in Japan
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