2025 was not a good year for toy sales in the United States. Although retail sales of building sets toys grew by about ** percent compared to 2024, most toy segments within the U.S. industry experienced a decline in annual sales.
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Circana. (February 3, 2026). Year-over-year retail sales growth of toys and games in the United States in 2025, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/829343/toy-industry-super-category-growth-us/
Circana. "Year-over-year retail sales growth of toys and games in the United States in 2025, by product category." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/829343/toy-industry-super-category-growth-us/
Circana. (2026). Year-over-year retail sales growth of toys and games in the United States in 2025, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/829343/toy-industry-super-category-growth-us/
Circana. "Year-over-year Retail Sales Growth of Toys and Games in The United States in 2025, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/829343/toy-industry-super-category-growth-us/
Circana, Year-over-year retail sales growth of toys and games in the United States in 2025, by product category ÌÇÐÄÆƽâ°æ, /statistics/829343/toy-industry-super-category-growth-us/ (last visited July 21, 2026)
Year-over-year retail sales growth of toys and games in the United States in 2025, by product category [Graph], Circana, February 3, 2026. [Online]. Available: /statistics/829343/toy-industry-super-category-growth-us/
