According to a survey conducted among Australians regarding their sentiments toward artificial intelligence (AI) in January 2025, the top AI use case to enhance customer experiences that respondents felt comfortable with was moderating user-generated content to remove potentially harmful material. Just shy of ** percent of those surveyed felt comfortable with AI being used to improve products and services through the analysis of social media and reviews.
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EY. (April 9, 2025). Share of people who feel comfortable with artificial intelligence (AI) use in customer experiences in Australia as of January 2025, by use case [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1615971/australia-comfort-with-ai-in-customer-experiences-by-use-case/
EY. "Share of people who feel comfortable with artificial intelligence (AI) use in customer experiences in Australia as of January 2025, by use case." Chart. April 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1615971/australia-comfort-with-ai-in-customer-experiences-by-use-case/
EY. (2025). Share of people who feel comfortable with artificial intelligence (AI) use in customer experiences in Australia as of January 2025, by use case. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1615971/australia-comfort-with-ai-in-customer-experiences-by-use-case/
EY. "Share of People Who Feel Comfortable with Artificial Intelligence (Ai) Use in Customer Experiences in Australia as of January 2025, by Use Case." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2025, /statistics/1615971/australia-comfort-with-ai-in-customer-experiences-by-use-case/
EY, Share of people who feel comfortable with artificial intelligence (AI) use in customer experiences in Australia as of January 2025, by use case ÌÇÐÄÆƽâ°æ, /statistics/1615971/australia-comfort-with-ai-in-customer-experiences-by-use-case/ (last visited July 25, 2026)
Share of people who feel comfortable with artificial intelligence (AI) use in customer experiences in Australia as of January 2025, by use case [Graph], EY, April 9, 2025. [Online]. Available: /statistics/1615971/australia-comfort-with-ai-in-customer-experiences-by-use-case/
