base: respondents who had used either text-focused or image-focused generative AI; nationally representative sample based on Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online panel
Supplementary notes
Survey question: Why have you used these generative AI services?
In a February 2024 survey conducted into adult media literacy in Australia, the top reason respondents used generative artificial intelligence (GenAI) services was out of curiosity and an interest to try them out. Over ** percent of those surveyed said a key reason they used GenAI services was to make their studying or work tasks easier.
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Australian Media Literacy Alliance. (August 19, 2024). Leading reasons for using generative artificial intelligence (GenAI) services in Australia as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1613860/australia-key-reasons-for-using-genai-services/
Australian Media Literacy Alliance. "Leading reasons for using generative artificial intelligence (GenAI) services in Australia as of February 2024." Chart. August 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1613860/australia-key-reasons-for-using-genai-services/
Australian Media Literacy Alliance. (2024). Leading reasons for using generative artificial intelligence (GenAI) services in Australia as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1613860/australia-key-reasons-for-using-genai-services/
Australian Media Literacy Alliance. "Leading Reasons for Using Generative Artificial Intelligence (Genai) Services in Australia as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2024, /statistics/1613860/australia-key-reasons-for-using-genai-services/
Australian Media Literacy Alliance, Leading reasons for using generative artificial intelligence (GenAI) services in Australia as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1613860/australia-key-reasons-for-using-genai-services/ (last visited July 24, 2026)
Leading reasons for using generative artificial intelligence (GenAI) services in Australia as of February 2024 [Graph], Australian Media Literacy Alliance, August 19, 2024. [Online]. Available: /statistics/1613860/australia-key-reasons-for-using-genai-services/
