According to a survey conducted by in October 2024, *** were the most preferred channel for purchasing smartphones in India, as indicated by ** percent of the respondents. Meanwhile, the e-commerce marketplace was the next preferred channel.
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Rakuten Insight. (March 26, 2025). Preferred purchase channel for smartphone across India as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1612718/india-smartphone-purchase-channel/
Rakuten Insight. "Preferred purchase channel for smartphone across India as of October 2024." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1612718/india-smartphone-purchase-channel/
Rakuten Insight. (2025). Preferred purchase channel for smartphone across India as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1612718/india-smartphone-purchase-channel/
Rakuten Insight. "Preferred Purchase Channel for Smartphone across India as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1612718/india-smartphone-purchase-channel/
Rakuten Insight, Preferred purchase channel for smartphone across India as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612718/india-smartphone-purchase-channel/ (last visited July 22, 2026)
Preferred purchase channel for smartphone across India as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1612718/india-smartphone-purchase-channel/
