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The smartphone segment is the Chinese electronics company Xiaomi’s largest business segment. In 2024, it generated * billion yuan, which accounted for ****percent of the company’s total revenue. By the first half of 2025, revenue in this segment had already surpassed ** billion yuan.

My home is Mi Jia

According to the company’s statement, Xiaomi operates the world’s largest consumer artificial intelligence of things (AIoT) network globally. The company claims that *** million smart devices made were connected to the Mi Jia app which is Xiaomi’s smart home management software platform. In recent years, the enterprise’s strategy has been to diversify from the smartphone segment and pivot toward consumer and AI product segments.

Smartphone to smart home to smart car

In 2021, Xiaomi unveiled a new venture to enter the smart vehicle segment. It was the first development phase which was supported by an R&D budget of ** billion yuan. Xiaomi’s goal was to be an industry leader in the smart EV industry by 2024. To do this, it hired over *** people for its autonomous driving department and purchased Shendong Technology – an autonomous driving startup.