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In the first quarter of 2026, OPPO shipped 30.7 million smartphones worldwide. This represented a decline of 9.9 percent compared to the same period in the previous year, but an increase from the fourth quarter of 2025.

OPPO’s growth: leading five vendors

Oppo’s growth has seen their output consistently place the company among the top five smartphone vendors in the world. While many of its shipments were domestic shipments in the company’s home country of China, Oppo has gained a footing in international markets, accounting for four percent of the smartphone market in Europe.

OPPOrtunities in emerging markets

Many of OPPO’s smartphones are available at a lower price-point than the flagship phones of vendors such as Apple, giving the company opportunities in emerging markets. For instance, the company regularly appears among the top vendors in the African smartphone market. A key reason for OPPO’s success in Africa is that 97 percent of all phones sold in the region sold for less than 400 U.S. dollars.