Respondents were randomly selected news users of each network with the sample sizes as follows: Facebook: 16,163, X: 8,255, YouTube: 14,570, Instagram: 11,066, Snapchat: 2,426, TikTok: 9,770.
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Top news sources global audiences pay most attention to on social media 2025
According to a global survey conducted in early 2025, social media users on platforms like TikTok and Snapchat were found to pay more attention to creators and personalities than to traditional journalists when it came to news. In contrast, platforms such as YouTube and Instagram showed a more balanced landscape, while on X (formerly Twitter), attention was spilt equally between conventional news outlets and independent creators.
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Reuters Institute for the Study of Journalism. (June 17, 2025). Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Reuters Institute for the Study of Journalism. "Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2025." Chart. June 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Reuters Institute for the Study of Journalism. (2025). Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Reuters Institute for the Study of Journalism. "Leading Sources Audiences Pay The Most Attention to When Consuming News on Social Networks Worldwide as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2025, /statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Reuters Institute for the Study of Journalism, Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/ (last visited August 04, 2026)
Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2025 [Graph], Reuters Institute for the Study of Journalism, June 17, 2025. [Online]. Available: /statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
