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Share of households buying or renting on-demand movies or series worldwide as of 2nd quarter 2024, by region

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Source

Release date

2025

Region

Worldwide

Survey time period

Q2 2024

Citation formats

Households buying or renting on-demand movies and series 2024, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2025

Nearly **** of households in the U.S. and Canada used TVOD services in the second half of 2024, making the countries the region with the highest pay-per-view penetration rate worldwide. In comparison, the share of households in the Asia-Pacific region buying or renting on-demand movies and series amounted to ** percent.

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Statistics on " Video streaming worldwide "

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Other statistics that may interest you Video streaming worldwide

Overview

5

Subscription video-on-demand (SVOD)

8

Ad-supported streaming

6

Transactional video-on-demand (TVOD)

5

Online TV & broadcaster video-on-demand (BVOD)

5

Consumer behavior

8

Content

6

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Topics

Transactional video-on-demand in the United StatesGen Z video streaming consumption in the United StatesGen Alpha video streaming consumption in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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