487 risk and fraud executives in retail and e-commerce**
Supplementary notes
This question was phrased by the source as follows: "When making decisions about fraud prevention and customer experience, which of the following priorities is most important and least important to your organization?"
*According to the source, the data collection occurred during late 2024 and early 2025.
**Only e-commerce risk and fraud executives were considered.
Citation formats
Priorities for fraud prevention and CX in e-commerce in the United States 2025
According to a 2025 study, improving customer trust and loyalty through seamless experiences was the most important priority when making decisions about fraud prevention and customer experience (CX) for e-commerce merchants in the United States. For ** percent of e-commerce merchants, minimizing fraud losses was the number one priority.
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LexisNexis. (March 12, 2025). Priorities for fraud prevention and customer experience (CX) for e-commerce merchants in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1611217/us-priorities-for-fraud-prevention-in-e-commerce/
LexisNexis. "Priorities for fraud prevention and customer experience (CX) for e-commerce merchants in the United States in 2025." Chart. March 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1611217/us-priorities-for-fraud-prevention-in-e-commerce/
LexisNexis. (2025). Priorities for fraud prevention and customer experience (CX) for e-commerce merchants in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1611217/us-priorities-for-fraud-prevention-in-e-commerce/
LexisNexis. "Priorities for Fraud Prevention and Customer Experience (Cx) for E-commerce Merchants in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2025, /statistics/1611217/us-priorities-for-fraud-prevention-in-e-commerce/
LexisNexis, Priorities for fraud prevention and customer experience (CX) for e-commerce merchants in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1611217/us-priorities-for-fraud-prevention-in-e-commerce/ (last visited July 23, 2026)
Priorities for fraud prevention and customer experience (CX) for e-commerce merchants in the United States in 2025 [Graph], LexisNexis, March 12, 2025. [Online]. Available: /statistics/1611217/us-priorities-for-fraud-prevention-in-e-commerce/
