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Importance of sustainability in purchase decisions in Australia as of March 2024, by age group

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Source

Release date

September 2024

Region

Australia

Survey time period

March 2024

Number of respondents

1,250*

Age group

18 years and older

Special properties

nationally representative sample of Australian consumers

Method of interview

Online panel

Supplementary notes

*Respondent age distribution:

  • 18-24 = 133
  • 25-34 = 243
  • 35-44 = 229
  • 45-54 = 180
  • 55+ = 465

Survey question: And when purchasing these types of products, in general, which of the following criteria are important to you?

Citation formats

Importance of sustainability in purchase decisions Australia 2024, by age group

Published by
F. Watty,
Apr 24, 2025

In a 2024 survey conducted among Australian consumers, respondents in the ** to ** age group indicated they were the most likely to consider sustainability as important in their purchase decisions compared to other age cohorts. Those 55 years and over were the least likely to consider sustainability an important criterion during the purchase process.

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