A 2026 survey found that the biggest share of American TV viewers of all ages considered YouTube to be more of a creator-driven or social video platform rather than a TV network or streaming platform. However, around one in three across all age groups considered the platform to embody both equally.
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Hub Entertainment Research. (March 23, 2026). Perception of YouTube as a creator/social platform vs network/streaming platform in the United States as of February 2026, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1609856/us-perception-of-youtube-as-creator-driven-or-network-by-age/
Hub Entertainment Research. "Perception of YouTube as a creator/social platform vs network/streaming platform in the United States as of February 2026, by age group." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1609856/us-perception-of-youtube-as-creator-driven-or-network-by-age/
Hub Entertainment Research. (2026). Perception of YouTube as a creator/social platform vs network/streaming platform in the United States as of February 2026, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1609856/us-perception-of-youtube-as-creator-driven-or-network-by-age/
Hub Entertainment Research. "Perception of Youtube as a Creator/Social Platform Vs Network/Streaming Platform in The United States as of February 2026, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1609856/us-perception-of-youtube-as-creator-driven-or-network-by-age/
Hub Entertainment Research, Perception of YouTube as a creator/social platform vs network/streaming platform in the United States as of February 2026, by age group ÌÇÐÄÆƽâ°æ, /statistics/1609856/us-perception-of-youtube-as-creator-driven-or-network-by-age/ (last visited July 14, 2026)
Perception of YouTube as a creator/social platform vs network/streaming platform in the United States as of February 2026, by age group [Graph], Hub Entertainment Research, March 23, 2026. [Online]. Available: /statistics/1609856/us-perception-of-youtube-as-creator-driven-or-network-by-age/
