| Characteristic | Much more likely | Somewhat more likely | Doesn't make a difference |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Source
Source
In cooperation with
Hub Entertainment Research
Release date
March 2026
More information
Region
United States
Survey time period
December 2025 to January 2026
Number of respondents
3,773 respondents
Age group
13-74 years
Special properties
among U.S. UFC fans who were not subscribed to Paramount+
Method of interview
Face-to-face interview
Supplementary notes
Original question: "Does the new UFC deal make you more likely to sign up for Paramount+?"
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