A 2026 survey found that around ** percent of individuals in the United States were somewhat or much more likely to sign up for a streaming service if it held exclusive or complete rights to broadcast a sport they followed. This was even higher among avid sports fans, at ** percent.
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Hub Entertainment Research. (March 9, 2026). Likelihood of signing up to streaming services based on completeness of sports rights in the United States as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1660539/us-streaming-sign-ups-based-on-sports-rights/
Hub Entertainment Research. "Likelihood of signing up to streaming services based on completeness of sports rights in the United States as of January 2026." Chart. March 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1660539/us-streaming-sign-ups-based-on-sports-rights/
Hub Entertainment Research. (2026). Likelihood of signing up to streaming services based on completeness of sports rights in the United States as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1660539/us-streaming-sign-ups-based-on-sports-rights/
Hub Entertainment Research. "Likelihood of Signing up to Streaming Services Based on Completeness of Sports Rights in The United States as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2026, /statistics/1660539/us-streaming-sign-ups-based-on-sports-rights/
Hub Entertainment Research, Likelihood of signing up to streaming services based on completeness of sports rights in the United States as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1660539/us-streaming-sign-ups-based-on-sports-rights/ (last visited July 25, 2026)
Likelihood of signing up to streaming services based on completeness of sports rights in the United States as of January 2026 [Graph], Hub Entertainment Research, March 9, 2026. [Online]. Available: /statistics/1660539/us-streaming-sign-ups-based-on-sports-rights/
