SMEs in Australia, Indonesia, Malaysia, Taiwan, Thailand, and Vietnam.
Method of interview
Online survey
Supplementary notes
Survey question: "Does your business use AI-enabled digital platform tools for any of the following purposes?"
Survey results sum up to 100 percent for each tool, with unreported share of respondents representing 'My business is not using and has no plans to use this' and 'Not sure/prefer not to say' responses.
Respondent count:
Australia: 186
Indonesia: 194
Malaysia: 189
Taiwan: 188
Thailand: 189
Vietnam: 195
Citation formats
Usage of AI-enabled digital platform tools among SMEs APAC 2024
According to a survey between November and December 2024 among small and medium enterprises (SMEs) in the Asia-Pacific region, around ** percent of surveyed SMEs in the region are using business messaging automation tools and dynamic content tools enabled by artificial intelligence (AI). Around ** percent of SMEs are using generative AI content creation tools, while ** percent are planning to use them.
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Deloitte. (May 13, 2025). Usage of AI-enabled digital platform tools among small and medium enterprises (SMEs) in the Asia-Pacific region as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1609760/apac-smes-usage-of-ai-enabled-digital-tools/
Deloitte. "Usage of AI-enabled digital platform tools among small and medium enterprises (SMEs) in the Asia-Pacific region as of December 2024." Chart. May 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1609760/apac-smes-usage-of-ai-enabled-digital-tools/
Deloitte. (2025). Usage of AI-enabled digital platform tools among small and medium enterprises (SMEs) in the Asia-Pacific region as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1609760/apac-smes-usage-of-ai-enabled-digital-tools/
Deloitte. "Usage of Ai-enabled Digital Platform Tools among Small and Medium Enterprises (Smes) in The Asia-pacific Region as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2025, /statistics/1609760/apac-smes-usage-of-ai-enabled-digital-tools/
Deloitte, Usage of AI-enabled digital platform tools among small and medium enterprises (SMEs) in the Asia-Pacific region as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609760/apac-smes-usage-of-ai-enabled-digital-tools/ (last visited July 23, 2026)
Usage of AI-enabled digital platform tools among small and medium enterprises (SMEs) in the Asia-Pacific region as of December 2024 [Graph], Deloitte, May 13, 2025. [Online]. Available: /statistics/1609760/apac-smes-usage-of-ai-enabled-digital-tools/
