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Most popular types of chocolate in Japan as of December 2024

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Sources

Release date

January 2025

Region

Japan

Survey time period

December 1 to 7, 2024

Number of respondents

8,206 respondents

Age group

10-79 years

Special properties

multiple answers allowed; respondents eating chocolate

Method of interview

Online survey

Supplementary notes

Original question: "Which types of chocolate do you like?"

Citation formats

Favorite types of chocolate in Japan 2024

Published by
T. Ozbun,
Mar 24, 2025

The most popular type of chocolate among Japanese consumers is ****, as revealed in a survey conducted in December 2024. Low-sweetened chocolate like dark chocolate and bitter chocolate ranked high, boosted by health claims of cocoa and polyphenols advertised by manufacturers.

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Topics

Snack foods in JapanFood retail in JapanHealth and functional foods market in JapanDentistry in JapanEating behavior in Japan
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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