In 2024, mascara was the leading eye makeup category, with about **** percent of the e-commerce eye makeup market in Southeast Asia. In comparison, the eyeliner makeup category accounted for around **** percent of the e-commerce eye makeup market in the region in 2024.
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TMO Group. (August 1, 2024). Market share of the e-commerce eye makeup market in Southeast Asia in 2024, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1388579/sea-projected-distribution-of-e-commerce-eye-makeup-market-by-segment/
TMO Group. "Market share of the e-commerce eye makeup market in Southeast Asia in 2024, by category." Chart. August 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1388579/sea-projected-distribution-of-e-commerce-eye-makeup-market-by-segment/
TMO Group. (2024). Market share of the e-commerce eye makeup market in Southeast Asia in 2024, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1388579/sea-projected-distribution-of-e-commerce-eye-makeup-market-by-segment/
TMO Group. "Market Share of The E-commerce Eye Makeup Market in Southeast Asia in 2024, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Aug 2024, /statistics/1388579/sea-projected-distribution-of-e-commerce-eye-makeup-market-by-segment/
TMO Group, Market share of the e-commerce eye makeup market in Southeast Asia in 2024, by category ÌÇÐÄÆÆ½â°æ, /statistics/1388579/sea-projected-distribution-of-e-commerce-eye-makeup-market-by-segment/ (last visited July 25, 2026)
Market share of the e-commerce eye makeup market in Southeast Asia in 2024, by category [Graph], TMO Group, August 1, 2024. [Online]. Available: /statistics/1388579/sea-projected-distribution-of-e-commerce-eye-makeup-market-by-segment/