According to a survey conducted in 2024, design was the leading factor to consider when choosing wedding clothing among newlyweds in China, with around two thirds of respondents choosing it as an important decision-making factor. Material and price were also among the top priorities, with ** percent and ** percent of respondents, respectively, taking them into consideration when buying wedding clothes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
iiMedia Research. (January 10, 2025). Leading factors to consider when buying wedding clothes among consumers in China as of August 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1557219/china-priorities-when-buying-wedding-clothing/
iiMedia Research. "Leading factors to consider when buying wedding clothes among consumers in China as of August 2024." Chart. January 10, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1557219/china-priorities-when-buying-wedding-clothing/
iiMedia Research. (2025). Leading factors to consider when buying wedding clothes among consumers in China as of August 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1557219/china-priorities-when-buying-wedding-clothing/
iiMedia Research. "Leading Factors to Consider When Buying Wedding Clothes among Consumers in China as of August 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Jan 2025, /statistics/1557219/china-priorities-when-buying-wedding-clothing/
iiMedia Research, Leading factors to consider when buying wedding clothes among consumers in China as of August 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1557219/china-priorities-when-buying-wedding-clothing/ (last visited July 28, 2026)
Leading factors to consider when buying wedding clothes among consumers in China as of August 2024 [Graph], iiMedia Research, January 10, 2025. [Online]. Available: /statistics/1557219/china-priorities-when-buying-wedding-clothing/