According to a survey conducted in 2024, recommendations from friends or relatives and short-form video platforms were two leading information sources for wedding planners, with **** percent and **** percent of respondents, respectively, learning about wedding professionals via those channels. By contrast, only **** percent of respondents got to know a wedding planning company via advertisement.
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iiMedia Research. (January 10, 2025). Leading channels of information about professional wedding planning companies among consumers in China as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1557252/china-key-information-sources-for-wedding-planners/
iiMedia Research. "Leading channels of information about professional wedding planning companies among consumers in China as of August 2024." Chart. January 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1557252/china-key-information-sources-for-wedding-planners/
iiMedia Research. (2025). Leading channels of information about professional wedding planning companies among consumers in China as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1557252/china-key-information-sources-for-wedding-planners/
iiMedia Research. "Leading Channels of Information about Professional Wedding Planning Companies among Consumers in China as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2025, /statistics/1557252/china-key-information-sources-for-wedding-planners/
iiMedia Research, Leading channels of information about professional wedding planning companies among consumers in China as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1557252/china-key-information-sources-for-wedding-planners/ (last visited July 24, 2026)
Leading channels of information about professional wedding planning companies among consumers in China as of August 2024 [Graph], iiMedia Research, January 10, 2025. [Online]. Available: /statistics/1557252/china-key-information-sources-for-wedding-planners/
