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Most popular hotel brands in the United States as of the first quarter of 2025, by generation

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Release date

July 2025

Region

United States

Survey time period

Q1 2025

Special properties

top 10 hotel brands across all age groups were used in the ranking; share of respondents that said they liked the hotel brands

Supplementary notes

Release date was date of access.

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Most popular hotel brands in the U.S. Q1 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2025

In the first quarter of 2025, Marriott was the most popular hotel brand among millennials and baby boomers in the United States, with ** and ** percent, respectively, saying they liked it. Meanwhile, Hilton was the most popular brand among Generation X.

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Statistics on " Generational travel behavior in the U.S. "

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Overview

5

Destinations

4

Brand preferences

4

Opinions

7

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Topics

Generational travel behavior in the U.S.Hotel industry in the U.S.Travel and tourism in the U.S.Domestic tourism in the U.S.National park tourism in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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Talk to sales for pricing
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