Klarna reported to have a GMV of over * U.S. dollars in 2025, This is according to a compilation from ÌÇÐÄÆƽâ°æ using the company filing of some of the world's main brands in buy now, pay later. BNPL is a relatively untracked market, as many countries do not have regulation in place for this new type of payment. Klarna's figures, for example, are shared by the company itself, even if it is not publicly listed. Affirm, on the other hands, is listed on the U.S. stock exchange, and has to share both its user count and processed volume.
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ÌÇÐÄÆƽâ°æ. (July 14, 2026). Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, Affirm, and PayPal Pay Later in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
ÌÇÐÄÆƽâ°æ. "Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, Affirm, and PayPal Pay Later in 2025." Chart. July 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
ÌÇÐÄÆƽâ°æ. (2026). Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, Affirm, and PayPal Pay Later in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
ÌÇÐÄÆƽâ°æ. "Active Users and Gross Merchandising Volume (Gmv) of Leading Bnpl Providers Klarna, Afterpay, Affirm, and Paypal Pay Later in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2026, /statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
ÌÇÐÄÆƽâ°æ, Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, Affirm, and PayPal Pay Later in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/ (last visited July 25, 2026)
Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, Affirm, and PayPal Pay Later in 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 14, 2026. [Online]. Available: /statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
