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Top 25 countries and territories based on MAU (monthly active users) of the Klarna app from March 2024 to March 2025

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Sources

In cooperation with
Release date

April 2025

Region

Worldwide

Survey time period

March 2024 to March 2025

Special properties

All figures are on average for the end of that particular month

Citation formats

MAU (monthly active users) of BNPL wallet Klarna in 25 countries worldwide 2024-2025

Published by
Christy Tila,
Apr 25, 2025

Klarna's MAU increased by over *** percent in Italy in Q1 2025, despite months of decline in several countries after holiday shopping. This can be observed when looking at estimates on the app's monthly active users. Notable are the United Kingdom, the Netherlands, France, and Canada - as the Klarna MAU in December 2024 was far higher in these countries than it was in December 2023. This contrasts figures in the United States and Germany, where MAU was slightly lower, despite the end-of-year rally.

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Topics

BNPL (buy now, pay later) in the United Kingdom (UK)E-commerce in the United Kingdom (UK)Online shopping behavior in the UKBNPL (Buy Now, Pay Later)Digital payments landscape in the UK
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
Buy now
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  • Premium Statistics

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Talk to sales for pricing
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