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Gross merchandise volume of Miniso's art toy brand Top Toy in China from 2nd half 2021 to 2024 (in million yuan)

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Source

Release date

April 2025

Region

China

Survey time period

H2 2021 to 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of April 2025). 

Figures for earlier years were taken from previous reports.

Citation formats

GMV of Top Toy stores of Miniso in China H2 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2025

In 2024, Miniso's pop toy brand Top Toy generated a GMV of nearly **** billion yuan in China. Founded in December 2020, Top Toy soon became one of the most popular designer toy brands in China.

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