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Year-over-year growth in the sales value of toys on Tmall in China in 1st half 2024, by product category

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Release date

August 2024

Region

China

Survey time period

H1 2024

Citation formats

YoY growth of toy sales value on Tmall in China H1 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 18, 2024

In the first half of 2024, blind boxes recorded a year-over-year growth of **** percent in sales value on Alibaba's e-commerce platform Tmall in China, making it the fastest-growing category of toys on that platform. Plush toys followed with a year-on-year growth rate of **** percent while being the highest-grossing toy category during that period.

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Toy industry in ChinaToy industry in the U.S.Retail industry in ChinaToy industry in CanadaToy market in Japan
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