Lego was the leading brand for building blocks in China in terms of online sales. In the 12 months ending in February 2024, the Danish plastic construction toy manufacturer accounted for **** percent of the total building block sales value on China's four major e-commerce platforms, including Douyin, JD.com, Taobao, and Tmall. Nevertheless, it experienced a negative growth of **** percent year-over-year, amidst intense competition from domestic brands.
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mktindex.com. (April 29, 2024). Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com. "Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024." Chart. April 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com. (2024). Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com. "Share of Leading Toy Brands in The Total Sales Value of Building Blocks on Douyin, Jd.Com, Taobao, and Tmall in China as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2024, /statistics/1498953/china-leading-building-block-brand-online-sales-share/
mktindex.com, Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1498953/china-leading-building-block-brand-online-sales-share/ (last visited July 31, 2026)
Share of leading toy brands in the total sales value of building blocks on Douyin, JD.com, Taobao, and Tmall in China as of February 2024 [Graph], mktindex.com, April 29, 2024. [Online]. Available: /statistics/1498953/china-leading-building-block-brand-online-sales-share/
