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Breakdown of the retail sales value of pop toys in China in 2024, by product type

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Sources

Release date

September 2025

Region

China

Survey time period

2024

Supplementary notes

*Others mainly include BJDs, Ichiban Kuji, etc.

Citation formats

Art toy retail sales distribution in China 2024, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2025

In 2024, *** were the largest segment in China's pop toy industry, accounting for more than ** percent of the total retail sales value. The second-largest segment was 3D building blocks with a share of almost ** percent. However,  vinyl plush toys such as Labubu plush dolls are on the rise in the country, with their market share expected to increase from *** percent in 2024 to **** percent in 2030.

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