| Characteristic | Share of respondents |
|---|---|
| Nike | 57% |
| Academy | 43% |
| DICK's Sporting Goods | 42% |
| adidas | 39% |
| The North Face | 39% |
| Under Armour | 37% |
| Columbia | 35% |
| Puma | 34% |
| Bass Pro Shops | 34% |
| Foot Locker | 33% |
| Reebok | 31% |
| Alo | 31% |
| Finish Line | 30% |
| Arc'teryx | 29% |
| lululemon | 28% |
| Athleta | 27% |
| YETI | 25% |
| Backcountry | 23% |
| Champs Sports | 22% |
| Fabletics | 22% |
| Fanatics | 20% |
| REI | 19% |
| Gymshark | 18% |
| Mammut | 16% |
| Vuori | 15% |
| Sportsman's Guide | 12% |
| OYSHO | 11% |
| I do not like any of these brands | 8% |
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Source
Source
Release date
July 2025
More information
Region
United States
Survey time period
July 21 to July 29, 2025
Number of respondents
2,495 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands do you like?"
Multiple answers were possible.
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