| Characteristic | Share of respondents |
|---|---|
| To offer a fair quality-price ratio | 75% |
| To be accesible | 54% |
| To offer health benefits and wellbeing | 31% |
| To be sustainable and/or environmentally responsible | 22% |
| To share my values | 21% |
| To be local or to produce locally | 9% |
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Source
Source
Release date
March 2024
More information
Region
Romania
Survey time period
2023
Number of respondents
1,038 respondents
Age group
16-24 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Respondents answered the following question: "Which of these following brand characteristics are important for you and influence your decision when buying a product or service?".
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