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Change in volume of mobile game ads in Japan in 2023, by genre

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Release date

May 2024

Region

Japan

Survey time period

2023

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Mobile games ad volume growth in Japan 2023, by genre

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2024

In 2023, mobile advertising volume of word games increased by *** percent in Japan, compared to the level recorded in 2022. Role playing games lost *** percent of their mobile ad volume in Japan in the same period.

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