In fiscal year 2023, Sanrio spent over *** Japanese yen on advertising, more than triple the amount spent in 2019. The Japanese consumer goods company designs and manufactures character goods based on their in-house brands, with Hello Kitty being one of their most successful intellectual property.
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Sanrio. (May 14, 2024). Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1484410/sanrio-advertising-expenses/
Sanrio. "Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen)." Chart. May 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1484410/sanrio-advertising-expenses/
Sanrio. (2024). Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1484410/sanrio-advertising-expenses/
Sanrio. "Advertising Expenses of Sanrio Co., Ltd. from Fiscal Year 2019 to 2023 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2024, /statistics/1484410/sanrio-advertising-expenses/
Sanrio, Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1484410/sanrio-advertising-expenses/ (last visited July 23, 2026)
Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen) [Graph], Sanrio, May 14, 2024. [Online]. Available: /statistics/1484410/sanrio-advertising-expenses/
