Snus market in Sweden - statistics & facts
Using snus is common in Swedish society, with around 16 percent of the population consuming it daily in 2023. Despite the rising number of daily users, overall snus sales have stabilized in recent years, maintaining an average of 0.87 kilograms per resident in 2023. Snus continues to gain ground in Sweden and abroad, despite European Union (EU) directives and U.S. Food and Drug Administration (FDA) regulations restricting its cross-border sale. While nicotine pouches are available through some European online retailers, they too face increasing legal scrutiny.
