In 2025, the revenue Philip Morris International's smoke-free products generated in Europe was highest, followed by East Asia, Australia, as well as the Philip Morris International Duty-Free segment. In Europe, it amounted to *** billion U.S. dollars.
PMI's smoke-free product category includes: IQOS ILUMA, a tobacco heating system that heats tobacco without combustion. VEEV, an e-cigarette system for vaporizing liquids. And ZYN, tobacco-free nicotine pouches that can be used discreetly.
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Philip Morris. (March 26, 2026). Revenue of Philip Morris International's smoke-free products in 2025, by segment (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris. "Revenue of Philip Morris International's smoke-free products in 2025, by segment (in million U.S. dollars)." Chart. March 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris. (2026). Revenue of Philip Morris International's smoke-free products in 2025, by segment (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris. "Revenue of Philip Morris International's Smoke-free Products in 2025, by Segment (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2026, /statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris, Revenue of Philip Morris International's smoke-free products in 2025, by segment (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/ (last visited August 04, 2026)
Revenue of Philip Morris International's smoke-free products in 2025, by segment (in million U.S. dollars) [Graph], Philip Morris, March 26, 2026. [Online]. Available: /statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
