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Nicotine portions, a usually tobacco-free snus option often marketed to as white snus in Sweden, is gaining popularity, particularly among women. In 2024, a survey revealed that ** percent of consumers prefer white snus for its freshness, while ** percent preferred it for its taste. Women, more than men, appreciate its taste, discretion, and the fact that it does not stain the teeth, as opposed to tobacco snus. 

Gender differences in snus consumption

While traditional tobacco snus remains more popular among men in Sweden, with **** percent of males aged 16 to 29 consuming it daily compared to *** percent of females, nicotine snus shows a reverse trend. Among users aged 16 to 29, **** percent of women use nicotine snus daily, surpassing the **** percent of men in the same age group. 

Market trends and economic factors

The rising popularity of white snus is reflected in sales data, with nicotine-based products gaining ground. In 2023, the best-selling snus tin by Snusbolaget was , a nicotine-based product, followed by the tobacco-based Knox White Portion. Despite this shift, overall snus sales remained stable, reaching **** kg per resident in 2023.