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Change in brand building investment among cross-border e-commerce sellers from China in 2023

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Release date

April 2024

Region

China

Survey time period

2023

Number of respondents

533 respondents

Special properties

among cross-border e-commerce sellers

Citation formats

Change in brand building investment among cross-border e-commerce sellers China 2023

Published by
Yihan Ma,
Jun 4, 2024

According to a survey conducted in 2023 among cross-border e-commerce sellers from China, around ** percent of respondents reported to have increased their investment in brand building. By contrast, only ** percent of respondents had reduced brand-building investment. 

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Cross-border e-commerce in ChinaE-commerce worldwideE-Commerce in ChinaExport trade in ChinaImports to China
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