Survey participants were cross-border e-commerce shoppers, defined by the survey provider as "anyone who has shopped internationally in the last 12 months through any type of online shop, such as marketplaces or directly from a merchant’s website."
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Product categories purchased most cross-border Singapore 2025
A survey on cross-border e-commerce in Singapore in 2025 found that ***percent of respondents shopped for fashion items when cross-border online shopping. The next most popular category of items shopped cross-border online was for skincare.
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Airwallex. (July 15, 2025). Leading product categories purchased cross-border in Singapore as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1295051/singapore-leading-cross-border-purchases-by-category/
Airwallex. "Leading product categories purchased cross-border in Singapore as of January 2025." Chart. July 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1295051/singapore-leading-cross-border-purchases-by-category/
Airwallex. (2025). Leading product categories purchased cross-border in Singapore as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1295051/singapore-leading-cross-border-purchases-by-category/
Airwallex. "Leading Product Categories Purchased Cross-border in Singapore as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2025, /statistics/1295051/singapore-leading-cross-border-purchases-by-category/
Airwallex, Leading product categories purchased cross-border in Singapore as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1295051/singapore-leading-cross-border-purchases-by-category/ (last visited July 29, 2026)
Leading product categories purchased cross-border in Singapore as of January 2025 [Graph], Airwallex, July 15, 2025. [Online]. Available: /statistics/1295051/singapore-leading-cross-border-purchases-by-category/
