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Most popular streaming-only sports events in Canada as of January 2024

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Source

Release date

March 2024

Region

Canada

Survey time period

2023, January 2024

Number of respondents

503 respondents

Age group

18 years and older

Special properties

respondents with a CTV and who watch live sporting events on TV at least once in the past year

Method of interview

Online panel

Supplementary notes

*Planned viewership compared to the 2022 Winter Olympic Games.

Citation formats

Most watched streaming-only sports events in Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2025

According to a survey conducted in 2024, the Super Bowl was expected to increase its share of streaming-only viewers in Canada by ** percent compared to 2023, making it the most popular streaming-only sporting event in both years. However, although the share of streaming viewers watching the Summer Olympics was less popular, the event's viewership is expected to increase by ** percent in 2024 compared to the Winter Olympics in 2022.

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Sports streaming in France2024 Summer OlympicsSports streaming in the United StatesE-sports market eSports in the U.S.
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