According to results from a survey held in in 2019, the majority of K-pop music fans in the United States listened to or watched K-pop content via YouTube, with **** percent of respondents citing the platform as the main channel they used for engaging with the genre. Additionally, **** percent used Spotify to listen to K-pop and **** percent used Apple Music, but not all digital platforms were as popular. A negligible share of consumers turned to Pandora or Kocowa when they wanted to listen to or watch K-pop, in fact both platforms were less popular than physical formats such as DVDs, VHS, and Blu-ray.
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Korea Creative Content Agency. (December 6, 2019). Channels used for listening to or watching K-pop in the United States as of September 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1116583/k-pop-music-sources-us/
Korea Creative Content Agency. "Channels used for listening to or watching K-pop in the United States as of September 2019." Chart. December 6, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1116583/k-pop-music-sources-us/
Korea Creative Content Agency. (2019). Channels used for listening to or watching K-pop in the United States as of September 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1116583/k-pop-music-sources-us/
Korea Creative Content Agency. "Channels Used for Listening to or Watching K-pop in The United States as of September 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2019, /statistics/1116583/k-pop-music-sources-us/
Korea Creative Content Agency, Channels used for listening to or watching K-pop in the United States as of September 2019 ÌÇÐÄÆƽâ°æ, /statistics/1116583/k-pop-music-sources-us/ (last visited July 21, 2026)
Channels used for listening to or watching K-pop in the United States as of September 2019 [Graph], Korea Creative Content Agency, December 6, 2019. [Online]. Available: /statistics/1116583/k-pop-music-sources-us/
