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Main reasons for South Korean pop music's (K-pop) popularity in India as of December 2024

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Sources

Release date

March 2025

Region

India, South Korea

Survey time period

November 29 to December 27, 2024

Number of respondents

867 respondents

Age group

15-59 years

Special properties

among people who have listened to Korean music

Method of interview

Online panel

Supplementary notes

Original question: "Which factors work in favor of K-pop?"

Citation formats

Reasons for K-pop popularity in India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 27, 2025

According to a survey conducted in India in 2024, around **** percent of respondents stated that the main reason for K-pop's popularity within the country was the music itself being good. Other common reasons included the outstanding performances and the personal charm of the singers.

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